Our Story

In 2010, Laurie McIlhany was invited to fish in her first, All Women’s Fishing Tournament, “Babes on the Bay”, in Rockport Texas. She has ALWAYS been a “Girly-Girl”, so to her surprise and to the surprise of her friends, she absolutely loved it and was hooked. She found herself fishing almost every weekend, in the Bays of Rockport, Port Aransas and Corpus Christi, Texas.

With her new found love for fishing, Laurie also found herself shopping in sporting goods stores and tackle shops more often. She could not help but notice the lack of fishing apparel available for women.

So she thought… why can’t women fish/boat in stylish clothing, made to fit women?

With the support of her husband and close friends, she took a leap of faith and brought her dream to a reality.

Laurie designed a cute Logo of a “SASSY” Splashing Redfish Tail, and came up with a catchy slogan, “Take It To A Reel Level”. By November of 2013, her business name and slogan were approved and registered with the US Patent & Trademark Office.

Saltwater Sassy was born! Their brand was placed on hats, board skirts, and UV Performance shirts.

Show everyone how “SASSY” you are by sporting our  Saltwater Sassy Gear!

Visit one of the following retailers to take a peek:

Tackle Town   •   Rockport, TX   •   361-729-1841

Roy’s Bait & Tackle  •   Corpus Christi, TX   •   361-992-2960

Marker 37 Marina & Pier   •   Corpus Christi, TX   •   361-949-4750

Texas by Design   •   Rockport, TX   •   512-217-5077

Livin Reel Salty Tackle & Bait   •   Portland, TX   •   361-222-0928

Guns and Glamour Boutique   •   Alice, TX   •   361-396-0835

Trendy Treasures Boutique   •   Floresville, TX   •   830-393-4445


If you would like to carry Saltwater Sassy Apparel, please contact us at saltwatersassy@gmail.com or call 210.213.7336

Interested In Carrying Saltwater Sassy Apparel?