About Saltwater Sassy

Our Story

In 2010, Laurie McIlhany was invited to fish in her first, All Women’s Fishing Tournament, “Babes on the Bay”, in Rockport Texas. She has ALWAYS been a “Girly-Girl”, so to her surprise and to the surprise of her friends, she absolutely loved it and was hooked. She found herself fishing almost every weekend, in the Bays of Rockport, Port Aransas and Corpus Christi, Texas.

With her new found love for fishing, Laurie also found herself shopping in sporting goods stores and tackle shops more often. She could not help but notice the lack of fishing apparel available for women.

So she thought... why can’t women fish/boat in stylish clothing,
made to fit women?

With the support of her husband and close friends, she took a leap of faith and brought her dream to a reality.

Laurie designed a cute Logo of a “SASSY” Splashing Redfish Tail, and came up with a catchy slogan, “Take It To A Reel Level”. By November of 2013, her business name and slogan were approved and registered with the US Patent & Trademark Office.

Saltwater Sassy was born! Their brand was placed on hats, board skirts, and UV Performance shirts.

Where We Are Today!

Ladies Outdoor & Fishing Apparel will never be the same! Saltwater Sassy designed and manufactured their own line of apparel that launched in 2015.

The St. Charles Bay Collection was created with a cute feminine look that is VERY versatile. Our designs are perfect for any Outdoor Adventure! The entire line is UPF 40-50+ and Made in the USA.

Show everyone how “SASSY” you are by sporting our “NewSt. Charles Bay Collection!

Visit one of the following retailers to take a peek:

Tackle Town   •   Rockport, TX   •   361-729-1841
Texas By Design   •   Downtown / Rockport, TX   •   361 729-8995
Marker 37 Marina & Pier   •   Corpus Christi, TX   •   361-949-4750
Roy's Bait & Tackle   •   Corpus Christi, TX   •   361-992-2960
Wyatt's Tackle Box   •   Aransas Pass, TX   •   361-226-1247
Trendy Treasures   •   Floresville, TX   •   830-393-4445
Guns and Glamour Boutique   •   Alice, TX   •   361-396-0835

If you would like to carry Saltwater Sassy Apparel, please contact us at saltwatersassy@gmail.com or call 210.213.7336